Families hire the attorney they already trust. We make sure that attorney is you.
EstateInk builds and runs the content system that turns your expertise into visible authority: strategy, carousels, blogs, and social content written exclusively for estate planning law firms, reviewed by you before anything goes live.
Every discovery call includes a complimentary 12-page Brand Snapshot of your firm. No obligation.
The hard part was never the law. It is being chosen.
Estate planning is the most trust-dependent purchase in legal services. Families are handing you their children's futures, their homes, and their life savings. They do not choose the firm with the loudest ads. They choose the attorney they feel they already know.
Here is the problem: most legal marketing was never built for that. Generic agencies recycle the same stock photos and the same "protect your legacy" captions across every firm they serve. The result is content that could belong to anyone, which means it builds trust for no one.
Your website says you are qualified. Your content has to prove you are the obvious choice. That is a different job, and it is the only job we do.
This is what we produce.
Below is EstateInk's own content, followed by three sample carousels showing what client content looks like in practice — the kind of content your clients and referral partners would actually see. Click the side slides, swipe, or use the arrows to explore.
The Authority Series
EstateInk's own content — nine slides on why estate planning attorneys need an authority presence, not just random content. This is how we show up.
The Unfunded Trust
A sample carousel in the 8–10 slide format every EstateInk engagement is built on — aimed at families who already have a trust, the highest-intent audience an estate planning firm can reach.
Business Owner Succession
Another sample carousel, different demonstration brand — built for the estate planning firm's most valuable client: the business owner whose company only runs because of them.
Blended Family Planning
A third sample carousel, third demonstration brand. Built for the fastest-growing client profile in estate planning: second marriages, where "everything to my spouse" can quietly disinherit the children.
How the system works.
Brand Snapshot
Before you pay us anything, we study your firm and build a 12-page diagnostic: your positioning, your ideal client signals, your voice, and where your current presence is losing trust. You keep it either way.
Brand Brain Setup
In your first week we turn the diagnostic into your firm's content operating system: brand voice document, five-pillar content architecture, positioning statement, and messaging for both clients and referral partners. This is why month three sounds like you, not like a template.
Monthly Content Production
Carousels, SEO blog posts, and social content arrive by the 10th of every month, planned against a topic calendar you approve. You never stare at a blank page again.
Attorney Review Workflow
Nothing publishes without your sign-off. Review is built for your calendar: one sitting, tracked changes, one revision round included.
Your total time commitment after setup: about 30 minutes a month.
The Brand Snapshot: yours free, before any engagement
This is the 12-page diagnostic we prepare for every firm that books a discovery call. We research your firm ahead of time and walk you through it live: brand foundation, positioning, ideal client signals, voice and tone, messaging architecture, visual identity, and a prioritized map of your biggest content opportunities.
It is not a teaser. It is a working document you can hand to any marketer, or use yourself. If we are a fit, it becomes the first input to your Brand Brain Setup. If we are not, it is still yours.
Transparent pricing.
No black box.
Most legal marketing retainers run $2,500 to $7,500 per month, with a median around $3,500, and you rarely see what the money buys. Here is exactly what yours buys.
Brand Brain Setup
Required before any retainer.
Core Authority
For firms that want a consistent, credible presence.
Full Authority
For firms that want to own their market's attention.
Terms: Three-month initial term, then month to month with 30 days notice. Setup fee is non-refundable once work begins.
Not sure where to start? Book a free 30-minute discovery call — we'll research your firm ahead of time and walk you through your Brand Snapshot live, at no cost.
"In estate planning, the marketing does not sell the plan. It earns the conversation."
EstateInk positioning principle
"A firm that educates before it is hired is trusted before it is tested."
EstateInk positioning principle
"Consistency compounds. A firm seen weekly for a year does not need to introduce itself."
EstateInk positioning principle
Two ways to work with us
Done for you.
We run your content system end to end. You review, we produce. From $1,800/month after setup.
Do it yourself, with our brain.
The same strategy, frameworks, and estate-planning-specific writing system that powers our client work, packaged into nine AI specialists you run inside ChatGPT. One payment, $497, lifetime access.
Same methodology either way. The only question is whose hands are on the keyboard.
See what your firm's authority could look like
Book a free 30-minute discovery call. We research your firm before we meet and walk you through your complimentary 12-page Brand Snapshot live on the call. If we are not the right fit, you keep the Snapshot and we part as friends.
Not ready to talk? Take the free resource our clients started with:
Or email us directly at support@estate-ink.com